The advent of social media platforms, such as Instagram, TikTok, Snapchat, Pinterest, and others, has altered the way we live our lives. Every nook and cranny of human existence is now intrinsically intertwined with social media, and truth be told, there is no turning back. Through platforms like Pinterest and Instagram, we now even have a view into your friends’, influencers’, and favorite celebs’ homes. Thus, asking the question – how is social media impacting home improvement and design ideas – is quite valid and relevant. In this blog, we will undertake an in-depth investigation of the topic.
Impact of Social Media on Home Improvement and Design Ideas
- Home Envy is Everywhere
Whether it is getting a recommendation for the best toaster on Facebook or eyeing a tile install on Pinterest, people’s social media feeds are heavily inundated with home improvement choices. For instance, a study reveals that 28 percent of homeowners made at least one purchase for their home in the last 12 months based on what they had seen on a friend’s social media profile.
Likewise, young homeowners are gradually relying on social media for their inspiration and less so on traditional media. As platforms like Pinterest, TikTok, and Instagram are also visually stark and prominent, it makes sense that they are the go-to choice for a lot of homeowners when it comes to any home improvement or design project.
- DIY-ing
Another aspect of the home improvement and home design movement that is becoming incredibly popular because of social media platforms is DIY-ing. Most young homeowners interested in modernising their living spaces are taking the ‘Do it Yourself’ route and getting most of their inspiration from social media platforms. Likewise, other top interests of homeowners include landscaping, and the source of inspiration is influencers from the specific niche.
- Insta Interiors
A raging trend taking over the home improvement and design world pertains to something called ‘Insta Interiors.’ Long gone are the days when trends used to be demarcated by industry bigwigs. Now, it’s the opinion of customers that has taken precedence. And, customers are no longer just following trends, but also setting them. Whether it is Pinterest or Instagram, social media networks are now making their mark in the interior design arena. We can only expect the influence of customer-driven interior design trends to accelerate in the years ahead.
- Social Shopping
With Pinterest, Instagram, and many other social media platforms, our lives have become increasingly easier. A few years ago, planning the decor of a home was an incredibly time-consuming task. But now, whatever we are looking for, from a couch for the living room to equipment for the dream kitchen, everything is just a tap away. A few clicks on the smartphone are enough to change the appeal and look of our entire abode.
For updated home decor influences, look no further than Feliz Homes. They combine tradition and modernity to offer home ideas that are totally out of this world!